User Centered Design

We designed a comprehensive logo and branding system for Michelle Potter, a seasoned real estate agent in Denver, Colorado, specializing in residential sales and property management. The goal was to create a visual identity that accurately represents the company’s values, services, and mission.

Brand Guidelines

A comprehensive brand guidelines document was created to ensure consistency in logo usage, color application, and typography across all marketing materials.

Deliverables

• Logo design (vector and raster formats)
• Brand guidelines document
• Color palette with hex codes
• Typography guidelines
• Business card design
• Letterhead design
• Envelope design

Outcome

The new logo and branding system effectively communicate Michelle Potter’s values and mission, establishing a strong foundation for their brand identity. The design solution provides a cohesive visual language for all marketing materials, ensuring consistency and professionalism.